New Leaf vs My Dad's Cookies · Bay Area shelf head-to-head
New Leaf and My Dad's Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Leaf
no top category My Dad's Cookies doesn’t also play in.
only My Dad's Cookies
no top category New Leaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere New Leaf is, My Dad's Cookies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Leaf · My Dad's Cookies