No Yolks vs Bechtle · Bay Area shelf head-to-head
No Yolks and Bechtle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bechtle carries more Brand PowerBechtle fields the deeper lineup
No Yolks
Bechtle
12
brand power
17
3
products
8
1
categories
1
1
subcategories
2
5
grocers
5
$4.63
avg price
$7.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Yolks▭ Bechtle
Distribution · 30% of score21·21
N
B
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Yolks
no top category Bechtle doesn’t also play in.
only Bechtle
no top category No Yolks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only No Yolks · 3
only Bechtle · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Yolks · Bechtle