Nudge. vs Eco-dent · Bay Area shelf head-to-head
Nudge. and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eco-dent carries more Brand PowerEco-dent is in more Bay Area grocersEco-dent fields the deeper lineup
Nudge.
Eco-dent
14
brand power
26
2
products
7
2
categories
2
2
subcategories
3
1
grocers
4
$9.34
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nudge.▭ Eco-dent
Distribution · 30% of score4·17
N
E
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nudge.
no top category Eco-dent doesn’t also play in.
only Eco-dent
no top category Nudge. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nudge. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nudge. · Eco-dent
