Nurri vs Muscle Milk · Bay Area shelf head-to-head
Nurri and Muscle Milk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muscle Milk carries more Brand PowerMuscle Milk is in more Bay Area grocersMuscle Milk fields the deeper lineupMuscle Milk sits further up the premium end
Nurri
Muscle Milk
15
brand power
31
4
products
21
1
categories
1
2
grocers
6
18.8¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nurri▭ Muscle Milk
Distribution · 30% of score8·25
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nurri
no top category Muscle Milk doesn’t also play in.
only Muscle Milk
no top category Nurri doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nurri · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nurri · Muscle Milk
