Nuthouse vs Paleonola · Bay Area shelf head-to-head
Nuthouse and Paleonola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuthouse carries more Brand PowerNuthouse is in more Bay Area grocersPaleonola sits further up the premium end
Nuthouse
Paleonola
29
brand power
13
5
products
5
1
categories
1
12
grocers
3
95.3¢
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuthouse▭ Paleonola
Distribution · 30% of score50·13
P
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuthouse
no top category Paleonola doesn’t also play in.
only Paleonola
no top category Nuthouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuthouse · Paleonola
