Nuthouse vs Toms · Bay Area shelf head-to-head
Nuthouse and Toms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuthouse carries more Brand PowerNuthouse is in more Bay Area grocers
Nuthouse
Toms
29
brand power
7
5
products
3
1
categories
1
12
grocers
2
$11.27
avg price
$15.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuthouse▭ Toms
Distribution · 30% of score50·8
T
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuthouse
no top category Toms doesn’t also play in.
only Toms
no top category Nuthouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuthouse · Toms