Nutrail vs Nana Joes Granola · Bay Area shelf head-to-head
Nutrail and Nana Joes Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocers
Nutrail
Nana Joes Granola
36
brand power
45
13
products
15
1
categories
2
10
grocers
14
$1.50
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutrail▭ Nana Joes Granola
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutrail
no top category Nana Joes Granola doesn’t also play in.
only Nana Joes Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutrail · 4
only Nana Joes Granola · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutrail · Nana Joes Granola
