Nutrail vs The Granola Guru · Bay Area shelf head-to-head
Nutrail and The Granola Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Granola Guru carries more Brand PowerThe Granola Guru is in more Bay Area grocers
Nutrail
The Granola Guru
36
brand power
42
13
products
12
1
categories
2
10
grocers
14
$1.50
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutrail▭ The Granola Guru
Distribution · 30% of score42·58
T
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutrail
no top category The Granola Guru doesn’t also play in.
only The Granola Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutrail · 3
only The Granola Guru · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutrail · The Granola Guru
