Odyssey 222 vs Rockstar · Bay Area shelf head-to-head
Odyssey 222 and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar carries more Brand PowerRockstar is in more Bay Area grocersRockstar fields the deeper lineupOdyssey 222 sits further up the premium end
Odyssey 222
Rockstar
15
brand power
26
4
products
16
1
categories
1
6
grocers
7
37.2¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odyssey 222▭ Rockstar
Distribution · 30% of score25·29
O
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odyssey 222
no top category Rockstar doesn’t also play in.
only Rockstar
no top category Odyssey 222 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Odyssey 222 · 1
only Rockstar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odyssey 222 · Rockstar
