Om vs Mud\wtr · Bay Area shelf head-to-head
Om and Mud\wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Om carries more Brand PowerOm sits further up the premium end
Om
Mud\wtr
21
brand power
12
4
products
2
2
categories
1
4
grocers
4
$10.68
avg price
$28.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Om▭ Mud\wtr
Distribution · 30% of score17·17
O
M
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Om
only Mud\wtr
no top category Om doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Om · 1
only Mud\wtr · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Om · Mud\wtr
