One With Nature vs The Bathologist · Bay Area shelf head-to-head
One With Nature and The Bathologist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One With Nature carries more Brand PowerOne With Nature is in more Bay Area grocersOne With Nature fields the deeper lineupThe Bathologist sits further up the premium end
One With Nature
The Bathologist
35
brand power
12
22
products
2
2
categories
1
2
grocers
1
$5.68
avg price
$26.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One With Nature▭ The Bathologist
Distribution · 30% of score8·4
T
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only One With Nature
only The Bathologist
no top category One With Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only One With Nature · 2
only The Bathologist · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One With Nature · The Bathologist
