Orbit vs Refresh Gum · Bay Area shelf head-to-head
Orbit and Refresh Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orbit carries more Brand PowerOrbit is in more Bay Area grocersRefresh Gum sits further up the premium end
Orbit
Refresh Gum
31
brand power
19
9
products
7
1
categories
1
8
grocers
4
17.0¢
price per item
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orbit▭ Refresh Gum
Distribution · 30% of score33·17
O
R
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orbit
no top category Refresh Gum doesn’t also play in.
only Refresh Gum
no top category Orbit doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Refresh Gum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orbit · Refresh Gum
