Orville Redenbacher vs Popcorn Indiana · Bay Area shelf head-to-head
Orville Redenbacher and Popcorn Indiana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher carries more Brand PowerOrville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineup
Orville Redenbacher
Popcorn Indiana
33
brand power
0
13
products
3
2
categories
1
9
grocers
2
$7.42
avg price
$5.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orville Redenbacher▭ Popcorn Indiana
Distribution · 30% of score38·8
P
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orville Redenbacher
only Popcorn Indiana
no top category Orville Redenbacher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orville Redenbacher · 7
only Popcorn Indiana · 0
no exclusive doors — everywhere Popcorn Indiana is, Orville Redenbacher is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orville Redenbacher · Popcorn Indiana