Orville Redenbacher vs Smartfood · Bay Area shelf head-to-head
Orville Redenbacher and Smartfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineupSmartfood sits further up the premium end
Orville Redenbacher
Smartfood
33
brand power
29
13
products
8
2
categories
1
9
grocers
7
44.5¢
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orville Redenbacher▭ Smartfood
Distribution · 30% of score38·29
S
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orville Redenbacher
only Smartfood
no top category Orville Redenbacher doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orville Redenbacher · 3
only Smartfood · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orville Redenbacher · Smartfood
