Otokoyama vs Hakutsuru · Bay Area shelf head-to-head
Otokoyama and Hakutsuru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Otokoyama
no top category Hakutsuru doesn’t also play in.
only Hakutsuru
no top category Otokoyama doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Otokoyama is, Hakutsuru is too.
no exclusive doors — everywhere Hakutsuru is, Otokoyama is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Otokoyama · Hakutsuru