Pacifico vs Firestone · Bay Area shelf head-to-head
Pacifico and Firestone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacifico is in more Bay Area grocers
Pacifico
Firestone
18
brand power
18
4
products
4
1
categories
2
4
grocers
3
14.8¢
price per fl oz
22.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacifico▭ Firestone
Distribution · 30% of score17·13
F
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacifico
no top category Firestone doesn’t also play in.
only Firestone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacifico · 3
only Firestone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacifico · Firestone
