Palio Coffee vs Graffeo · Bay Area shelf head-to-head
Palio Coffee and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineup
Palio Coffee
Graffeo
0
brand power
35
3
products
16
1
categories
2
1
subcategories
5
1
grocers
10
$18.09
avg price
$24.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Palio Coffee▭ Graffeo
Distribution · 30% of score4·42
P
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Palio Coffee
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Palio Coffee · 0
no exclusive doors — everywhere Palio Coffee is, Graffeo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Palio Coffee · Graffeo