Palio Coffee vs Verve Coffee · Bay Area shelf head-to-head
Palio Coffee and Verve Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Verve Coffee carries more Brand PowerVerve Coffee is in more Bay Area grocersVerve Coffee fields the deeper lineup
Palio Coffee
Verve Coffee
0
brand power
35
3
products
10
1
categories
1
1
grocers
13
$18.09
avg price
$22.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Palio Coffee▭ Verve Coffee
Distribution · 30% of score4·54
P
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Palio Coffee
no top category Verve Coffee doesn’t also play in.
only Verve Coffee
no top category Palio Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Palio Coffee · 0
no exclusive doors — everywhere Palio Coffee is, Verve Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Palio Coffee · Verve Coffee