Parmcrisps vs John Wm. Macy's · Bay Area shelf head-to-head
Parmcrisps and John Wm. Macy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Parmcrisps carries more Brand PowerJohn Wm. Macy's is in more Bay Area grocersParmcrisps sits further up the premium end
Parmcrisps
John Wm. Macy's
36
brand power
30
5
products
5
1
categories
2
5
grocers
8
$2.66
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parmcrisps▭ John Wm. Macy's
Distribution · 30% of score21·33
P
J
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmcrisps
no top category John Wm. Macy's doesn’t also play in.
only John Wm. Macy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Parmcrisps · 3
only John Wm. Macy's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parmcrisps · John Wm. Macy's
