Partners vs Wheat Thins · Bay Area shelf head-to-head
Partners and Wheat Thins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Partners
no top category Wheat Thins doesn’t also play in.
only Wheat Thins
no top category Partners doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Partners is, Wheat Thins is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Partners · Wheat Thins
