Path Water vs Core Hydration · Bay Area shelf head-to-head
Path Water and Core Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Path Water carries more Brand PowerPath Water is in more Bay Area grocersPath Water sits further up the premium end
Path Water
Core Hydration
20
brand power
12
3
products
4
1
categories
2
2
subcategories
3
9
grocers
4
17.0¢
price per fl oz
21.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Path Water▭ Core Hydration
Distribution · 30% of score38·17
P
C
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Path Water
no top category Core Hydration doesn’t also play in.
only Core Hydration
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Path Water · 7
only Core Hydration · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Path Water · Core Hydration
