Payday vs Recchiuti · Bay Area shelf head-to-head
Payday and Recchiuti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recchiuti carries more Brand PowerPayday is in more Bay Area grocersRecchiuti fields the deeper lineupRecchiuti sits further up the premium end
Payday
Recchiuti
20
brand power
34
6
products
14
1
categories
3
3
subcategories
4
6
grocers
5
$1.07
price per oz
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Payday▭ Recchiuti
Distribution · 30% of score25·21
P
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Payday
no top category Recchiuti doesn’t also play in.
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Payday · Recchiuti