Peace Tea vs Gold Peak · Bay Area shelf head-to-head
Peace Tea and Gold Peak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold Peak carries more Brand PowerGold Peak is in more Bay Area grocersGold Peak fields the deeper lineup
Peace Tea
Gold Peak
10
brand power
28
4
products
17
1
categories
1
1
subcategories
3
3
grocers
5
$4.40
avg price
$5.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peace Tea▭ Gold Peak
Distribution · 30% of score13·21
P
G
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peace Tea
no top category Gold Peak doesn’t also play in.
only Gold Peak
no top category Peace Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peace Tea · 1
only Gold Peak · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peace Tea · Gold Peak
