Pistakio vs Peppertux · Bay Area shelf head-to-head
Pistakio and Peppertux, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pistakio
Peppertux
11
brand power
9
3
products
2
1
categories
1
1
grocers
1
$15.54
avg price
$8.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pistakio▭ Peppertux
Distribution · 30% of score4·4
P
P
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pistakio
no top category Peppertux doesn’t also play in.
only Peppertux
no top category Pistakio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pistakio · 1
only Peppertux · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pistakio · Peppertux