Plezi Hydration vs Gatorade · Bay Area shelf head-to-head
Plezi Hydration and Gatorade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineup
Plezi Hydration
Gatorade
12
brand power
56
3
products
73
1
categories
4
1
grocers
12
$2.31
avg price
$7.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plezi Hydration▭ Gatorade
Distribution · 30% of score4·50
P
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plezi Hydration
no top category Gatorade doesn’t also play in.
only Gatorade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plezi Hydration · 0
no exclusive doors — everywhere Plezi Hydration is, Gatorade is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plezi Hydration · Gatorade