Poh vs Eco-dent · Bay Area shelf head-to-head
Poh and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eco-dent carries more Brand PowerEco-dent is in more Bay Area grocersEco-dent fields the deeper lineupEco-dent sits further up the premium end
Poh
Eco-dent
18
brand power
26
4
products
7
1
categories
2
1
subcategories
3
1
grocers
4
$9.94
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poh▭ Eco-dent
Distribution · 30% of score4·17
P
E
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poh
no top category Eco-dent doesn’t also play in.
only Eco-dent
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Poh · 0
no exclusive doors — everywhere Poh is, Eco-dent is too.
only Eco-dent · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poh · Eco-dent