Poitou-chevre vs Chevoo · Bay Area shelf head-to-head
Poitou-chevre and Chevoo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poitou-chevre sits further up the premium end
Poitou-chevre
Chevoo
9
brand power
9
2
products
2
1
categories
1
1
grocers
1
$17.69
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poitou-chevre▭ Chevoo
Distribution · 30% of score4·4
P
C
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poitou-chevre
no top category Chevoo doesn’t also play in.
only Chevoo
no top category Poitou-chevre doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Poitou-chevre · 1
only Chevoo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poitou-chevre · Chevoo
