Premium vs Wheat Thins · Bay Area shelf head-to-head
Premium and Wheat Thins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premium is in more Bay Area grocersWheat Thins sits further up the premium end
Premium
Wheat Thins
29
brand power
28
6
products
8
1
categories
1
13
grocers
11
54.3¢
price per oz
89.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premium▭ Wheat Thins
Distribution · 30% of score54·46
P
W
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premium
no top category Wheat Thins doesn’t also play in.
only Wheat Thins
no top category Premium doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Premium · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premium · Wheat Thins
