Propel vs Gatorade · Bay Area shelf head-to-head
Propel and Gatorade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineupPropel sits further up the premium end
Propel
Gatorade
30
brand power
56
12
products
73
2
categories
4
3
grocers
12
15.0¢
price per fl oz
12.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Propel▭ Gatorade
Distribution · 30% of score13·50
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Propel
only Gatorade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Propel · 0
no exclusive doors — everywhere Propel is, Gatorade is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Propel · Gatorade
