Propel vs Wet Hydration · Bay Area shelf head-to-head
Propel and Wet Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Propel carries more Brand PowerPropel is in more Bay Area grocersPropel fields the deeper lineup
Propel
Wet Hydration
30
brand power
16
12
products
3
2
categories
3
3
grocers
2
15.0¢
price per fl oz
26.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Propel▭ Wet Hydration
Distribution · 30% of score13·8
P
W
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Propel
no top category Wet Hydration doesn’t also play in.
only Wet Hydration
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Propel · 3
only Wet Hydration · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Propel · Wet Hydration
