Pure Botanica vs Bai · Bay Area shelf head-to-head
Pure Botanica and Bai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bai carries more Brand PowerBai is in more Bay Area grocersBai fields the deeper lineupPure Botanica sits further up the premium end
Pure Botanica
Bai
10
brand power
29
2
products
11
1
categories
2
1
grocers
7
$15.39
avg price
$3.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Botanica▭ Bai
Distribution · 30% of score4·29
P
B
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Botanica
no top category Bai doesn’t also play in.
only Bai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Botanica · Bai