Radius vs Eco-dent · Bay Area shelf head-to-head
Radius and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eco-dent is in more Bay Area grocersEco-dent fields the deeper lineupRadius sits further up the premium end
Radius
Eco-dent
30
brand power
26
3
products
7
2
categories
2
2
subcategories
3
2
grocers
4
$9.34
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Radius▭ Eco-dent
Distribution · 30% of score8·17
E
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Radius
no top category Eco-dent doesn’t also play in.
only Eco-dent
no top category Radius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Radius · 1
only Eco-dent · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Radius · Eco-dent
