Ranch Style vs Teasdale · Bay Area shelf head-to-head
Ranch Style and Teasdale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Teasdale carries more Brand PowerTeasdale is in more Bay Area grocersTeasdale fields the deeper lineup
Ranch Style
Teasdale
13
brand power
22
4
products
8
1
categories
2
2
subcategories
4
5
grocers
6
18.5¢
price per oz
16.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ranch Style▭ Teasdale
Distribution · 30% of score21·25
R
T
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ranch Style
no top category Teasdale doesn’t also play in.
only Teasdale
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ranch Style · 1
only Teasdale · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ranch Style · Teasdale