Ranch Style vs Westbrae Natural · Bay Area shelf head-to-head
Ranch Style and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Westbrae Natural carries more Brand PowerWestbrae Natural is in more Bay Area grocersWestbrae Natural fields the deeper lineupWestbrae Natural sits further up the premium end
Ranch Style
Westbrae Natural
13
brand power
45
4
products
15
1
categories
2
2
subcategories
9
5
grocers
15
18.5¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ranch Style▭ Westbrae Natural
Distribution · 30% of score21·63
R
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ranch Style
no top category Westbrae Natural doesn’t also play in.
only Westbrae Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ranch Style · 2
only Westbrae Natural · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ranch Style · Westbrae Natural
