Rare Breed Coffee vs Illy · Bay Area shelf head-to-head
Rare Breed Coffee and Illy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Illy carries more Brand PowerIlly is in more Bay Area grocersIlly fields the deeper lineup
Rare Breed Coffee
Illy
14
brand power
40
4
products
18
1
categories
1
1
subcategories
4
2
grocers
13
$15.59
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rare Breed Coffee▭ Illy
Distribution · 30% of score8·54
R
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rare Breed Coffee
no top category Illy doesn’t also play in.
only Illy
no top category Rare Breed Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rare Breed Coffee · 0
no exclusive doors — everywhere Rare Breed Coffee is, Illy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rare Breed Coffee · Illy