Lining them up…
Raybern's and Hot Pockets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Hot Pockets doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Raybern's is, Hot Pockets is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raybern's · Hot Pockets
2 products in the catalog·18 products in the catalog
spans 1 category·spans 3 categories · 4 subcategories
~4% average share on the shelves it competes on·~9% average share on the shelves it competes on