Raybern's vs Sunbutter · Bay Area shelf head-to-head
Raybern's and Sunbutter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunbutter carries more Brand PowerSunbutter is in more Bay Area grocersSunbutter fields the deeper lineup
Raybern's
Sunbutter
12
brand power
39
2
products
10
1
categories
2
1
grocers
13
$6.99
avg price
$10.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raybern's▭ Sunbutter
Distribution · 30% of score4·54
R
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raybern's
no top category Sunbutter doesn’t also play in.
only Sunbutter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raybern's · 0
no exclusive doors — everywhere Raybern's is, Sunbutter is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raybern's · Sunbutter