Reading Draft vs Dr Pepper · Bay Area shelf head-to-head
Reading Draft and Dr Pepper, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Pepper carries more Brand PowerDr Pepper is in more Bay Area grocersDr Pepper fields the deeper lineup
Reading Draft
Dr Pepper
0
brand power
43
3
products
21
1
categories
1
3
subcategories
3
1
grocers
14
$2.99
avg price
$8.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reading Draft▭ Dr Pepper
Distribution · 30% of score4·58
R
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reading Draft
no top category Dr Pepper doesn’t also play in.
only Dr Pepper
no top category Reading Draft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reading Draft · 0
no exclusive doors — everywhere Reading Draft is, Dr Pepper is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reading Draft · Dr Pepper