Redmond vs Squigle · Bay Area shelf head-to-head
Redmond and Squigle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redmond carries more Brand PowerRedmond is in more Bay Area grocersRedmond fields the deeper lineupSquigle sits further up the premium end
Redmond
Squigle
29
brand power
10
9
products
2
3
categories
1
7
grocers
1
$11.10
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redmond▭ Squigle
Distribution · 30% of score29·4
S
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redmond
only Squigle
no top category Redmond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redmond · 6
only Squigle · 0
no exclusive doors — everywhere Squigle is, Redmond is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redmond · Squigle
