Rico vs Bobba · Bay Area shelf head-to-head
Rico and Bobba, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobba is in more Bay Area grocersBobba sits further up the premium end
Rico
Bobba
12
brand power
14
3
products
4
1
categories
1
1
subcategories
2
1
grocers
3
16.2¢
price per fl oz
45.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rico▭ Bobba
Distribution · 30% of score4·13
R
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rico
no top category Bobba doesn’t also play in.
only Bobba
no top category Rico doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rico · 1
only Bobba · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rico · Bobba