Ritz vs Wheat Thins · Bay Area shelf head-to-head
Ritz and Wheat Thins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritz carries more Brand PowerRitz is in more Bay Area grocersRitz fields the deeper lineup
Ritz
Wheat Thins
47
brand power
28
24
products
8
2
categories
1
15
grocers
11
$5.28
price per oz
89.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritz▭ Wheat Thins
Distribution · 30% of score63·46
R
W
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score86·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritz
only Wheat Thins
no top category Ritz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritz · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritz · Wheat Thins
