River City vs Barq's · Bay Area shelf head-to-head
River City and Barq's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
River City sits further up the premium end
River City
Barq's
11
brand power
9
2
products
2
1
categories
1
2
grocers
2
$5.69
avg price
$7.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ River City▭ Barq's
Distribution · 30% of score8·8
R
B
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only River City
no top category Barq's doesn’t also play in.
only Barq's
no top category River City doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only River City · 1
only Barq's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: River City · Barq's