Riverview vs Philosopher Foods · Bay Area shelf head-to-head
Riverview and Philosopher Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Riverview carries more Brand PowerPhilosopher Foods is in more Bay Area grocersPhilosopher Foods fields the deeper lineupPhilosopher Foods sits further up the premium end
Riverview
Philosopher Foods
29
brand power
24
8
products
12
2
categories
1
4
grocers
7
$1.32
price per oz
$2.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riverview▭ Philosopher Foods
Distribution · 30% of score17·29
R
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Riverview
only Philosopher Foods
no top category Riverview doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Riverview · 1
only Philosopher Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riverview · Philosopher Foods
