Rockstar vs Ghost · Bay Area shelf head-to-head
Rockstar and Ghost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar is in more Bay Area grocersRockstar fields the deeper lineup
Rockstar
Ghost
26
brand power
27
16
products
12
1
categories
2
7
grocers
5
25.5¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rockstar▭ Ghost
Distribution · 30% of score29·21
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rockstar
no top category Ghost doesn’t also play in.
only Ghost
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rockstar · 3
only Ghost · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rockstar · Ghost
