Rockstar vs Monster · Bay Area shelf head-to-head
Rockstar and Monster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerRockstar is in more Bay Area grocers
Rockstar
Monster
26
brand power
33
16
products
16
1
categories
1
7
grocers
4
25.5¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rockstar▭ Monster
Distribution · 30% of score29·17
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rockstar
no top category Monster doesn’t also play in.
only Monster
no top category Rockstar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rockstar · Monster
