Rockstar vs Zoa · Bay Area shelf head-to-head
Rockstar and Zoa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar carries more Brand PowerRockstar is in more Bay Area grocersRockstar fields the deeper lineup
Rockstar
Zoa
26
brand power
7
16
products
2
1
categories
1
7
grocers
2
$3.96
avg price
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rockstar▭ Zoa
Distribution · 30% of score29·8
Z
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rockstar
no top category Zoa doesn’t also play in.
only Zoa
no top category Rockstar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zoa · 0
no exclusive doors — everywhere Zoa is, Rockstar is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rockstar · Zoa