Rubicon vs Tortabella · Bay Area shelf head-to-head
Rubicon and Tortabella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon carries more Brand PowerRubicon is in more Bay Area grocersRubicon fields the deeper lineupTortabella sits further up the premium end
Rubicon
Tortabella
47
brand power
14
25
products
5
1
categories
1
2
subcategories
1
15
grocers
1
$3.08
price per item
$37.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rubicon▭ Tortabella
Distribution · 30% of score63·4
T
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rubicon
no top category Tortabella doesn’t also play in.
only Tortabella
no top category Rubicon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rubicon · Tortabella
