Rw Garcia vs Firehook · Bay Area shelf head-to-head
Rw Garcia and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook sits further up the premium end
Rw Garcia
Firehook
25
brand power
40
8
products
10
2
categories
1
11
grocers
20
88.2¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rw Garcia▭ Firehook
Distribution · 30% of score46·83
R
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rw Garcia
only Firehook
no top category Rw Garcia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rw Garcia · 1
only Firehook · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rw Garcia · Firehook
