Salt Point vs Social Hour · Bay Area shelf head-to-head
Salt Point and Social Hour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point carries more Brand PowerSalt Point fields the deeper lineup
Salt Point
Social Hour
27
brand power
16
7
products
2
3
categories
1
2
grocers
2
39.9¢
price per fl oz
75.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Salt Point▭ Social Hour
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Salt Point
only Social Hour
no top category Salt Point doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Salt Point · 1
only Social Hour · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Salt Point · Social Hour