S&w vs Teasdale · Bay Area shelf head-to-head
S&w and Teasdale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
S&w carries more Brand PowerS&w is in more Bay Area grocersS&w fields the deeper lineupS&w sits further up the premium end
S&w
Teasdale
44
brand power
22
30
products
8
3
categories
2
10
subcategories
4
10
grocers
6
17.1¢
price per oz
16.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ S&w▭ Teasdale
Distribution · 30% of score42·25
T
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables2 vs 4 SKUs
only S&w
only Teasdale
no top category S&w doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teasdale · 0
no exclusive doors — everywhere Teasdale is, S&w is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: S&w · Teasdale
